June 28 – July 4, 2023  |



JUNE 28 – JULY 4, 2023

Youth Initiative – Junior Ambassador Program


Junior Ambassador Program


Junior Rodeo




PRCA Youth Camps


Mutton Bustin’

Prescott Frontier Days®, Inc. Introduces First Class of Junior Ambassadors

Congratulations to the five standout individuals who will be helping with the enhancement, preservation, and continuation of the World’s Oldest Rodeo® and western traditions!

Our ambassadors will be demonstrating their willingness to be adaptable to various schedules, great communication abilities, self-motivation, and readiness to roll up their sleeves for physical and mental activities. The goals of Prescott Frontier Days, Inc. are to create a community of motivated, up-and-coming stars who will gain experience in the rodeo world and professional experience as well.

Meet our 2023 PFD Junior Ambassadors!

Devyn Blackmore

attends Trinity Christian School. She wants to continue her education in rodeo and ranch life and pursue a business degree.

Jolee Hunt

is a Prescott High School student. She volunteers for the Justin Sports Medicine team and wants to complete a 2-year sports medicine program.

Sage Johnson

attends Prescott High School and plans to pursue her bachelors degree in public relations and management, then attend ASU or GCU for a masters degree in communication.

Avery Lanford

attends Prescott High School. She wants to attend college and then pursue a degree in medicine.

Ryan Smith

is a recent Prescott High School graduate. He plans to attend the University of Saint Mary and then become a police officer.

Thank You, Mentors!

A big thank you to our mentors, who generously donated their time and wisdom to help our Junior Ambassadors learn the ropes of our World’s Oldest Rodeo! They will be sharing information on rodeo production, fashion/merchandising, security, website/social media management, audio/visual, event planning/coordination, rodeo administration, customer relations, hospitality, animal health, sales, finance, graphic design, sports medicine, marketing, facility maintenance, and fleet maintenance.

We couldn’t do this without you!

  • Jim Dewey Brown, PFD General Manager
  • Robby Long, Arena Director
  • Kym Lopez, Rodeo Treasurer
  • Chris Swanner, Judah Pifer, Kurt Draper, Justin Sports Medicine
  • Sadie Sarti, owner, Sadie Sarti Design Company
  • Donna Werking, owner, Northern AZ Social, LLC

Devyn Blackmore, right, and Jim Dewey Brown

Sage Johnson, right, and Kym Lopez

Your 2023 PFD Junior Ambassadors! L-r: Ryan Smith, Avery Lanford, Jolee Hunt, Sage Johnson, and Devyn Blackmore

Jolee Hunt and the Justin Sports Medicine Team

Avery Lanford, right, and Donna Werking of Northern AZ Social

Ryan Smith, right, and Robby Long