The Annual Whiskey Row Boot Race is a 100-yard* dash down historic Whiskey Row in Prescott, AZ. The yearly race is a re-enactment of the historical foot race of earlier years, but with an added twist: the contestants are required to wear cowboy boots during their dash in keeping with the western atmosphere of Prescott and the Frontier Days festivities.
Celebrating its 39th year, the event is sponsored by the Hensley Beverage Company in collaboration with Anheuser-Busch/Budweiser. The Hensley Beverage Company has participated in the Prescott Whiskey Row Boot Race for the last 39 years and it has become one of their favorite signature charity events. The yearly race raises money for local non-profit organizations in Yavapai County. The Hensley Beverage Company was founded in 1955 and is Arizona’s largest beer distributor.
Event: Whiskey Row Boot Race Date: Saturday, July 2 | Event Registration Time: After the Rodeo Parade (approximately 12:00 pm) Place: Whiskey Row (on Montezuma Street, between Goodwin and Gurley Streets) Fee: $10 registration fee Other: all ages welcome