July 1 – July 7, 2024  |




JULY 1 – JULY 7, 2024

Be a PFD Vendor

Be a PFD Vendor

Vendors are an integral part of the Prescott Frontier Days – World’s Oldest Rodeo’s success and add to the overall experience, from custom cowboy hats and western wear to the delicious food they offer. PFD appreciates their hard work and dedication in making the World’s Oldest Rodeo a fulfilling experience for all.

If you’d like to be a PFD vendor, here are the deadlines to be aware of to make your experience memorable:

  • Space rental is from Sunday, June 30th to Sunday, July 7th, 2024 (rodeo closing date).
  • Set up begins on Sunday, June 30th.
  • All vendor equipment must be dismantled and off rodeo grounds by noon on Monday, July 8th.
  • If you are interested, click on the following website, fill out the attached form, and return to the rodeo office with a $250.00 application deposit.
  • Final vendor acceptance and distribution of contracts will be made by March 15, refunds of deposits will also be made by March 15, 2024.
  • Final payment will be due by May 1, 2024.
  • All vendors will be assigned spaces; spaces and electrical placement are limited.

The PFD welcomes your inquiries and hopes you’ll join us. For more information contact

PFD Sponsor Guidelines

Prescott Frontier Days is excited to partner with you and promote your brand at the 137th World’s Oldest Rodeo! The rodeo would not be possible without the dedication and involvement of sponsors, and the PFD strives to provide maximum exposure for you and your company.
There are eight sponsor levels (Heritage, Legacy, All-Around, Remuda, Champion, Partner, Rawhide, and Amigo) and based on the choice of sponsor level, companies are entitled to various media exposure, advertising, and promotion. The PFD’s ultimate goals are to provide the best, most wide-reaching connection to the people; provide a top-notch, professionally run event; preserve the history and traditions the community holds dear; and create long-lasting partnerships where you have a vested interest in this great event’s future!
The following deadlines are critical, and all deadlines are firm. For details, click here:


Due April 1: contact Jacey Bailey @ ROX Media (928) 350-8006

  • Souvenir program advertisement

Due April 15:
contact Karen (928) 923-6775

  • Arena wrap signage, other signage, radio spots, and miscellaneous deliverable selections.

Due May 1:
contact Karen (928) 923-6775

  • Scoreboard advertising

Due May 15:
contact Karen (928) 923-6775

  • Announcer spots, Grand Entry Flag/Event Sponsor Flag:

Parade Entry or Parade Banner:
contact the Rodeo Office (928) 445-3103

  • The PFD extends its sincere thanks to their 2023 sponsors and looks forward to having you join them in 2024.



Rodeo Vendor

One of the PFD’s vendors, Prescott Firefighter’s Charities, raises funds to support and assist people in need within the Prescott, AZ community. They aid community children, families, individuals, first responders, and even firefighters’ families who have lost loved ones, both monetarily and with acts of service. Photo credit: Yvonne Gibbs.