July 1 – July 7, 2024  |




JULY 1 – JULY 7, 2024

Showcasing Prescott Frontier Days® Everyday Heroes

Showcasing Prescott Frontier Days® Everyday Heroes

Behind the scenes folks keep the Prescott Frontier Days running; these volunteers perform multiple tasks and serve graciously without complaint. Named in honor of John Daniel “Danny” Freeman, a long-time advocate of the Prescott Frontier Days® World’s Oldest Rodeo®, the prestigious Danny Freeman Award recognizes these heroes and their significant contributions.

At the heart of this award is the camaraderie and kinship that exists between rodeo volunteers, and the willingness to provide services far above and beyond normal expectations. Rodeo member Steve Schmidt continues to demonstrate these values by serving the PFD on a day-to-day basis, donating many hundreds of volunteer hours.

While Steve is known for being a jack of all trades, he’s primarily known throughout the rodeo for his ability to design, build, and repair items. He has saved the rodeo many thousands of dollars with his willingness to research problems and provide logical, economical solutions. He has repaired/replaced multiple areas of derelict wooden grandstands to ensure rodeo fans’ safety; removed tires from the large PFD outdoor BBQ and built a system to level the BBQ for safety, ease of use, and equipment protection; and helped reconfigure ATM placement throughout the facility. These are just a few of Steve’s many contributions. Well done and thank you, Steve!

Pictured: Steve Schmidt, left, receives the prestigious Danny Freeman Award from PFD General Manager Jim Dewey Brown.